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Mobile: Having phone in hand in retail stores
33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age 2. Slightly higher percentages of moms said their children age 2 or younger had used mobile phones and laptops.
US Mobile Phone Owners Who Conduct Select Real-Time Mobile Activities, by Device Type, April 2012 (% of respondents)
Long form versus short form video viewing depends on screen size (tablets versus smartphones usage) www.emarketer.com...
time is on my side, yes it is
Infographic: The Digital Lives of American Moms
Word of Mouth has greatest effect on moms
Marketing to moms
US Mom Social Network Users and Penetration, 2010-2014 (millions and % of mom internet users)
Marketing to Moms