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33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age 2. Slightly higher percentages of moms said their children age 2 or younger had used mobile phones and laptops.

US Mobile Phone Owners Who Conduct Select Real-Time Mobile Activities, by Device Type, April 2012 (% of respondents)

Long form versus short form video viewing depends on screen size (tablets versus smartphones usage)

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Word of Mouth has greatest effect on moms

US Mom Social Network Users and Penetration, 2010-2014 (millions and % of mom internet users)