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How to Craft Your Own “Startup Legend”

by Rieva Lesonsky
Tech startups are a dime a dozen, so how do you make yours stand out - to the media and to the public? You need a “hook” to attract jaded reporters, busy bloggers and seen-it-all journalists. In short, you need a “startup legend” - which might or might not be 100% rooted in fact.
Marjolaine Grondin
Marjolaine Grondin • 2 years ago

How to Craft Your Own “Startup Legend”