You've been researching book marketing and book promotion and you've talked to book publishers and you have probably come across the virtual tour or blog tour. The premise of this marketing platform is essentially to emulate the book tour that authors did in the past by traveling from book store to book store like a traveling salesperson.
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Too many authors will spend months or years writing their novel then when it comes to book publishing they'll spend little or no time on book marketing and book promotion. Many people have had a dream of writing their novel but unfortunately few have a dream of marketing their novel and without one nobody will know about the other.
If ultimately your goal is to get published and write a great novel then it can never be said too many times that a great novel starts with great planning. Also great book editing, book publishers and great book marketing but we'll focus on the planning for now.
Creating a great author website is an absolutely essential ingredient to your book marketing and book promotion strategies. This is your hub that all your potential new readers will be sent to, wooed about your great upcoming novel, shown short stories that will introduce them to your characters, engaged with contests and promotions, urged to sign up for great pre-release offers.