This one is nice and bright, taken on Joy Road in Detroit. Vernors' was the first soda pop that was invented, being invented accidentally by James Vernor in 1862 right here in Detroit. The apostrophe in Vernors was dropped in 1955, so this sign must be before that time.
Interesting note about Vernor's that someone shared: The Home of ’Vernor’s Ginger Ale,’ Detroit, Mich. The view shows the Vernor’s Ginger Ale storefront which was located in a 4-story brick building at 33 Woodward Avenue. The sign has eight hundred and sixteen lamps constantly moving, filling the glass with the finest drink ever. They sell the Extract; Anyone can make the ale. c. 1900 (Detroit Hist. Soc.) (Jim Vernor and his wife Peggy were good friends of my grandparents)