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#NPR sharp downturn advertising revenue, talk of cuts - NPR’s new chief executive is signaling that there may be some static ahead for the radio and digital news organization. Halfway through its fiscal year — and six months into Gary Knell’s tenure as chief executive — Washington-based NPR has seen a sharp downturn in corporate “underwriting,” or advertising revenue. The falloff has led to projections of an annual operating deficit and internal discussions about staff and program cuts.