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.: branding and packaging :.

The way they use negative space to create the image of the mouse is really interesting to me. I almost didn't see the mouse at first. Creating something like that always seemed super difficult to me

love this layout. again. similar

by Little Things Studio (via design*sponge www.designsponge....)

London Transport - "Design for Shopping" poster, designed by O'Keeffe, 1935