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TED Talks: Rory Sutherland: Life lessons from an ad man

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Another TED talk from Rory Sutherland. This times he explains how smoking serves as reframing for many. The discussion on the power of countdown delay traffic lights is also interesting and funny. How rationality focused technical solutions fail to address the true problems also featured in funny ways; you'll hear how useless it is to increase the delivery efficiency rate of the British Postal Service from 98% to 99% at a high cost when the perception that this efficiency is barely above 60%.

Tavi Gevinson is Editor-in-Chief and founder of RookieMag.com which broke one million page views within five days of launching....and is only 16!

Malcolm Gladwell on spaghetti sauce & The strange tale of the Norden bombsight

Hans Rosling - check out how he shows statistics? How impactful!

How to lead people with passion

No Sutherland Board would be complete without Donald Sutherland.

And then there's the latest Sutherland... Kiefer