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Another TED talk from Rory Sutherland. This times he explains how smoking serves as reframing for many. The discussion on the power of countdown delay traffic lights is also interesting and funny. How rationality focused technical solutions fail to address the true problems also featured in funny ways; you'll hear how useless it is to increase the delivery efficiency rate of the British Postal Service from 98% to 99% at a high cost when the perception that this efficiency is barely above 60%.

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