Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest…
India’s mobile internet traffic has now surpassed the PC internet traffic.
Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16% of overall web traffic. The data is drawn from its network of 200,000 publishers. #mobile
Mary Meeker shows that display CPMs in mobile are far less than online. What this reflects, at a general level, is that advertisers literally aren’t valuing the mobile internet as highly as the PC internet. There’s also less competition for ad impressions.