All women of the 40s wanted that sexy Veronica Lake hair that fell over one eye. The "Veronica" led to industrial accidents as the new female work force got their hair burned and caught in machinery. This staged "safety" photo of Veronica was taken to encourage women to wear their hair up while working. The War Department personally requested that she cut her hair. It is possible that the loss of her trademark peekaboo hairstyle led to her fall in favor.
July 1, 1942: Boston: The Chandler & Company store on Tremont Street kicked off their drive with these women selling bonds outside the store. From left, Virginia Brennan, Flora Brennan, Hildegard Burbridge, Irene Giers, Catherine Hayes, and Veronica Flaherty.