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"Though presented as a way to reduce rates of obesity and chronic disease and help the American public select healthier foods, front-of-package labeling is an inefficient tool that operates within a processed food paradigm, thereby providing the food industry with yet another strategy to market nutritionally inferior foods to the general public."

"'If I could have a dollar every time someone said, “I grew up eating highly processed junk food, and I turned out just fine' then I would surely be rich. And another one I’ve been hearing an awful lot lately is, 'Easter only happens once a year so my kids will be getting candy.' Before I dive into the dozens of facts that prove we are truly (and unfortunately) not 'just fine' I must first get this holiday thing off my chest."

"The thing is, we all know that it's best not to eat too much. Sometimes our brains just have a hard time determining when we've overeaten, because food has few tangible markers beyond 'Yeah, there's still some' and 'Fuck, all gone now.' So the brain just sort of gives up and lets you go on with the automated eating sequence until the food is gone or you collapse."

"Sure I believe that all choices need to be informed, and to inform a dietary choice, if weight's a consideration, quantity and calories may well matter, but the simple fact that you decided that food was a pleasure in your life? Well if you can't make that choice from time to time I'd argue you're cheating on living a realistic life, and that cheat's probably more likely to lead your diet to fail than any other."

"In the months leading up to the C.E.O. meeting, he was engaged in conversation with a group of food-science experts who were painting an increasingly grim picture of the public’s ability to cope with the industry’s formulations — from the body’s fragile controls on overeating to the hidden power of some processed foods to make people feel hungrier still. It was time, he and a handful of others felt, to warn the C.E.O.’s that their companies may have gone too far..."