To encourage corporate CEOs to celebrate Earth Hour and shut down all the lights for a single hour, candles were sent to their offices. The visual message is clear in the image below and the execution is pretty clever. Apparently, corporate support increased 260%. I’d call that a success.
Did you know that #humans consume 62,000 terajoules of #energy PER HOUR? That does that mean? It is equivalent to 1.48 MILLION TONS of oil being used every hour! This is enough OIL TO FILL the Empire State Building 4 times! Great inforgraphic from earthhour.org why-you-should-switch-your-lights-off-for-earth-hour-infographic-infographic