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Esther Gordy Edwards founded the Gordy Printing Company with two of her brothers in the mid-1940s. With her husband, they created the Ber-Berry Co-Op, which was intended to provide loans to family members. Her younger brother Berry received an $ 800 loan to help start Motown Records in 1959. After Motown became established, Edwards took an active role in management and booking tours, including the legendary Motortown Revue in the early 1960s. She later created the Motown Museum, Hitsville USA.