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PIE - Author's Purpose. Useful for discussing different types of "writers" (journalist, author, ad copywriter). Re: ads, useful departure for discussion of the purpose of ads ("to persuade you to buy something."
Reader's Notebook for Informational Text. Lots of options. Lots of differentiation.($) [save 28% May 6-7!]
Take your students through the canon of American literature with dynamic, multimedia presentations.