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Lee Worth
Lee Worth • 2 years ago

Creative campaign in Switzerland to get people to notice public trashcans in an effort to curb littering.

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Source: Swiss Miss - "These playful floor stickers made me chuckle. It’s an initiative by the city of Lucerne (Switzerland) to get people to notice and use garbage cans. What a fun idea! Hat tip!"

Source: Swiss Miss - "These playful floor stickers made me chuckle. It’s an initiative by the city of Lucerne (Switzerland) to get people to notice and use garbage cans. What a fun idea! Hat tip!"

Hopscotch your way to the garbage. Creative campaign in Switzerland to take action against littering.

Luzern, Switzerland

Chapter 8- This second example of creative ad marking in a new way that catches the peoples attention because its not in an expected location like the back of the bathroom door. I feel that this almost goes across barriers. i.e. people will market anywhere and do companies want people to talk about your brand hearing about it in the bathroom.

Old Swiss House - I had one of the best meals here in Luzern, Switzerland

I like people who smile when it's raining by Mayra Magalhães, via Flickr