A Service Design Model. Internal and external design research and contextual inquiry will lead to a deeply rooted shared vision, mission and behaviour, and a brand promise that will be kept. This promise will be used to build meaningful relationships throughout the entire customer journey. This in turn leads to a service blueprint providing a basis for interaction, behaviour and culture.
Created by the OTC drug startup Help Remedies, this chart lays out all the options for headache pills that you typically find at the pharmacy.