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The Risk of Posting in Social Networks
A new study by Millennial Branding, of over 50 million #Facebook data points from Identified.com, uncovers that Gen-Y (ages 18 to 29) is inadvertently using their profiles as an extension of their professional personality, even though they are socializing with family and friends. 64% of Gen-Y fails to list their employer on their profiles, yet they add an average of 16 co-workers each to their 'friend' group.