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IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending
Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on the first half of 2012 released by the Interactive Advertising Bureau and Pricewaterhouse Coopers.
Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore’s Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month.
Least trusted in this Neilsen survey were ads that appear in mobile text messages. In the middle were paid search ads, which were more trusted than online video ads or ads on social networks.
Do you know the online population you’re marketing to? They email, search, read online news, shop and are increasingly doing social networking. And more will be coming — only about 1/3 of the world is online.