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IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011

Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to
Kelly Malm
Kelly Malm • 2 years ago

Online advertising spend topped 30 billion (coming in at 31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever 9 billion quarter in Q4.

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