And click on image for a great article about Pinterest marketing to see more!
"Social search engines use data from social networks and online relationships, including rating, shares, and likes, to determine the display order of search query results." In other words, the actions you take on your social networks in the form of curated/created content, how it is displays, how you hashtag, the engagement, and even the "About sections" of your social profile all count towards how you eventually get ranked and found. Optimizing your social presence is imperative.
We are seeing a lot of value in Pinterest for many different businesses, not just retail. But here is a great infographic to show just how powerful utilizing a platform correctly can be for driving traffic
The Modern Marketer is....
Infographic: The B2B Social Media Marketing