The librarian's nitty-gritty guide to social media / Laura Solomon. / Chicago : ALA Editions, an imprint of the American Library Association, 2013. The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections / David Lee King / CyberAge Books/Information Today, Inc., c2012. Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers. This is a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects.