The librarian's nitty-gritty guide to social media / Laura Solomon. / Chicago : ALA Editions, an imprint of the American Library Association, 2013. The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
Geared for the corporate communications side of a bigger company, this book takes you through the steps of building a social media strategy into the infrastructure of your business. With collaborative effort of all the stakeholders in the organization and the leadership of a social media “evangelist” backed up by an executive champion, you can develop a comprehensive social media policy, usage guide and an education plan for your organization that will work successfully from the inside out.
Whether you want to diffuse a bad situation before it gets worse, handle a complaint patiently and professionally, satisfy customers and increase sales, or build a long-term relationship with an important customer, here are more than 100 of the most useful and effective words and phrases for dealing with even the most demanding customer’s needs. Check out Bacal's website work911.com for excerpts from more of his books.
How can you get the most out of a project regardless of your power or position in an organization? With expert guidance. Kendrick provides thorough explanations and information for managing a project of any size in any area. He builds confidence by listing ten things that any project leader can control, then explores the three elements of project control: process, influence and management, and examines when to use them throughout the life of a typical project.
Posen knows from experience, helping stressed-out patients for many years, that workplaces are making people sick. By shifting the focus from the individuals trying to deal with stress on their own to the organization itself, his goal is to help people better handle and cope with their workplace stress and to encourage organizations to look collectively at what everyone in the workplace needs to do to stop making people sick. His book offers constructive ideas and uncomplicated solutions.