Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott. Chicago : ALA TechSource, an imprint of the American Library Association, . Offers to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts.
Geared for the corporate communications side of a bigger company, this book takes you through the steps of building a social media strategy into the infrastructure of your business. With collaborative effort of all the stakeholders in the organization and the leadership of a social media “evangelist” backed up by an executive champion, you can develop a comprehensive social media policy, usage guide and an education plan for your organization that will work successfully from the inside out.
How can you get the most out of a project regardless of your power or position in an organization? With expert guidance. Kendrick provides thorough explanations and information for managing a project of any size in any area. He builds confidence by listing ten things that any project leader can control, then explores the three elements of project control: process, influence and management, and examines when to use them throughout the life of a typical project.
Posen knows from experience, helping stressed-out patients for many years, that workplaces are making people sick. By shifting the focus from the individuals trying to deal with stress on their own to the organization itself, his goal is to help people better handle and cope with their workplace stress and to encourage organizations to look collectively at what everyone in the workplace needs to do to stop making people sick. His book offers constructive ideas and uncomplicated solutions.
The ebook revolution : a primer for librarians on the front lines / Kate Sheehan. / Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC,  The book ecosystem is radically changing, and libraries must change with it. This book tackles the controversial discussion about eBooks and explores librarian-driven solutions and visions for the future of libraries in the 21st century.