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Sean Callanan
Sean Callanan • 1 year ago

US Mobile Social Network Users, 2010-2014 (millions, % of population and % of mobile phone users)

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eMarketer estimates that overall, nearly 116 million Americans will own a smartphone and use it monthly this year. The share of the population with advanced phones will rise steadily from more than one-third this year to 58.5% by 2016, when nearly three in four mobile users will have a smartphone.

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And while social networking is incredibly popular—used by more than six in 10 web users via PC, mobile and tablet—these sites have not yet fully supplanted webmail, which approximately 64% of internet users on each device accessed. The most popular place to use instant messenger was the mobile phone, while for most other activities, the tablet again held parity or trumped other devices’ engagement levels.