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Stories - Evolution of Real Beauty. We live in a world where we paint a skewed picture of women, and beauty. Models are beautiful - they are perfect. Evolution brought this to life. The campaign sparked a great deal of controversy. In addition to making this public, this video game people an excuse to talk about it - it was a story that Dove was able to get people to latch onto and the brand benefited. It wasn't about Dove, but they inserted themselves into the story.

McDonalds and the Olympics just last year. the commercials are better, more believeable, more relatable for every type of person.

KEY LEARNINGS: Social Currency - does talking about your product make people look good? Triggers - consider the context. What cues make people think about your product? Emotion - how can you kindle the emotional fire? Public - does your product or idea generate emotion? Practical value - does talking about your product help others? Stories - how do you imbed your product into a broader narrative that people want to share?

What A Wonderful World With David Attenborough -- BBC One [FULL HD] - YouTube