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A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest.
ACRL 2013: RESOURCES: Pin it to Win it: A Marketers Guide to Pinterest: "Pinterest, the darling digital pin board that's turned the social media world upside down, is now a top traffic driver for brands. That's a good sign marketers should get their butts up to speed on the latest pinning tips and tricks." ~ Zoe Fox, Mashable, 2/28/12
Pinterest has emerged as runaway social media hit of early 2012. More referrals than YouTube, Google+, LinkedIn combined.
Major Brands Are Losing Hundreds of Thousands of Pinterest Followers via @Mashable