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So avoid using the word ‘very’ because it’s lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, boys - to woo women - and, in that endeavor, laziness will not do. -Dead Poets Society
"Kling’s new ebook, The Three Languages of Politics, is a pleasantly short, authoritative expression of the framework. Kling argues that the use of three different heuristics account for differing political beliefs. Progressives tend to respond most favorably to language that frames issues in terms of oppressed versus oppressor groups. Conservatives tend to respond to a frame of civilization versus barbarism..."