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Norm Thompson >> sent 12/11/12, 12/9/11, 12/7/10, 12/16/09, 12/8/08 and 12/10/07 >> These emails from Norm Thompson best exemplify what having your own personal swipe file is all about. They identified a top-performing email years ago and have brought it back year after year with incremental improvements. –Chad White, Principal of Marketing Research

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Nordstrom >> sent 12/11/12 >> Gift Giving Made Easy: From Nordstrom with Love‏ >> Your email subscribers are among your most loyal customers and some of them don’t have to be convinced to buy gifts from you. So don’t neglect service information. Nordstrom dedicates this entire email to it. —Chad White, Principal of Marketing Research, ExactTarget

Sephora >> sent 6/15/12 >> Obsessed >> Sephora uses photo booth-style photo series to inject tons of personality and fun into this “staff picks” email. Each recommendation is its own screen-sized, tablet-friendly message block. –Chad White, Principal of Marketing Research

Pandora >> sent 4/12/13 >> Thanks to You: 200 Million Strong >> Infographics were the biggest new trend in B2B marketing last year. This year we’re seeing infographics make their mark on B2C marketing, as in this Pandora email, which includes interesting figures on their growth. —Chris Studabaker, Regional Managing Consultant, Central, Design Solutions, ExactTarget