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ExactTarget • 1 year ago

Norm Thompson >> sent 12/11/12, 12/9/11, 12/7/10, 12/16/09, 12/8/08 and 12/10/07 >> These emails from Norm Thompson best exemplify what having your own personal swipe file is all about. They identified a top-performing email years ago and have brought it back year after year with incremental improvements. –Chad White, Principal of Marketing Research

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Nordstrom >> sent 12/11/12 >> Gift Giving Made Easy: From Nordstrom with Love‏ >> Your email subscribers are among your most loyal customers and some of them don’t have to be convinced to buy gifts from you. So don’t neglect service information. Nordstrom dedicates this entire email to it. —Chad White, Principal of Marketing Research, ExactTarget

Cabela’s >> sent 12/16/12 >> Time is almost up. Order now. Get it there by Christmas >> Listing order-by deadlines are nice, but nothing beats the visual clarity and familiarity of a calendar like the one in this Cabela’s email. –Chad White, Principal of Marketing Research

CB2 >> sent 12/1/12 >> get her this >> Gift guides are a major selling tool during the holiday season. CB2 takes this concept and turns it into a fun decision tree that all starts with rating the gift-recipient on a scale of 1 to 10. It’s hard to resist following every path to its recommended gift. —Chad White, Principal of Marketing Research, ExactTarget

Tiffany & Co. >> sent 12/13/12 >> Drop A Hint (or Two) >> Forward-to-a-friend (FTAF) has been largely supplanted by share-with-your-network (SWYN), but Tiffany’s “Drop A Hint” feature gives it new life. The preview of this fun, well-branded message shows you exactly how the information you provide will be used. –Chad White, Principal of Marketing Research

Brooks Brothers >> sent 4/16/12 >> $2,000.00? >> Brooks Brothers gets subscribers spinning their scroll wheels and swiping their fingers with this delightfully long email that shows the impressive color selection of their polos. The offer itself is a little absurd, although it is a good discount, and at its heart is more for shock value. –Chad White, Principal of Marketing Research