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ExactTarget
ExactTarget • 1 year ago

Ice.com >> sent 12/11/12 >> The Reindeer Game! Play to Win up to 30% off... >> Ice.com leveraged the success of a Halloween Jack-o-lantern game email by reskinning it with delightful reindeer for the holiday season. That’s a smart way of extending your winning campaigns. —Susan Prater, Senior Marketing Consultant, ExactTarget

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#Infographics as an #edm #social #marketing Pandora >> sent 4/12/13 >> Thanks to You: 200 Million Strong >> Infographics were the biggest new trend in B2B marketing last year. This year we’re seeing infographics make their mark on B2C marketing, as in this Pandora email, which includes interesting figures on their growth. —Chris Studabaker, Regional Managing Consultant, Central, Design Solutions, ExactTarget

Nordstrom >> sent 12/11/12 >> Gift Giving Made Easy: From Nordstrom with Love‏ >> Your email subscribers are among your most loyal customers and some of them don’t have to be convinced to buy gifts from you. So don’t neglect service information. Nordstrom dedicates this entire email to it. —Chad White, Principal of Marketing Research, ExactTarget

Progressive profiling of eDM database #marketing #edm #data Lowe's >> Personalize your savings this spring >> Sent 3/13/13 >> Interesting campaign to gather data about subscribers. -Amanda Monroe, Associate Designer

#edm #games #marketing Email slots, refresh to play Style Campaign >> sent 12/24/11 >> Xmas slots - refresh to play :) >> Pushing the boundaries of what’s possible with an email, Style Campaign created a Christmas slots game that’s played by refreshing the email. Each time it’s opened, you get another spin and a new chance to win points. Those who opened it did so an average of 14.5 times, with one recipient opening it 980 times! –Chad White, Principal of Marketing Research

Saks Fifth Avenue >> sent 12/13/12 >> Pin It & WIN $5,000 + Shop Our Most-Pinned Gifts‏ >> Pinterest is becoming a late-season, socially validated gift guide for retailers. Saks puts Pinterest to good use in this email, linking to a gift assortment drawn from Pinterest activity, spurring pinning with a contest, and highlighting some of their favorite pinners. —Chad White, Principal of Marketing Research, ExactTarget

email marketing campaign

Home Depot >> pin pad >> captured 12/2013 >> When you request that your receipt be emailed to you, Home Depot also takes the opportunity to ask whether you’d like to receive promotional emails as well. They explain what content they’ll send and make it clear that you don’t have to say “yes” in order to get your e-receipt. —Chad White, Principal of Marketing Research, ExactTarget

Supremebeing October email marketing campaign