It is amazing what some people will do for a box of free stuff. They’re also very trusting, I think I’d have made them do more than one thing just to see if they would. The woman who presses the button 5000 times deserves a medal not just a box! I love these kinds of campaigns when something happens or they make people actually work for it, if it was where I lived I would sit and watch them all day.
Kenco introduces Kenneth the Talking Vending Machine in London’s Soho Square. If you want you’re free coffee though, you’ll have to do what he says. Great mixture of humour, and taking notice of who is in front of it too for the personal touch. Best bits are when it sings when it’s all alone, and the dead pan voice he tells the lady to lift a leg up, then the other.
One of the best things about experiential and guerrilla advertising campaigns is the reaction of the consumer, and this one contains my favourite reaction to one yet “you gotta be ******* kidding me” his reaction is hilarious on its own in the context of this campaign from NAB, it made me laugh – with the added extra at the end. This was filmed hidden camera style, and is rewarding Australians for their honesty, in a very impressive way, how did they get that cake done that fast? I’m also impres