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Lilly Pulitzer included a real-time Twitter feed in this holiday email showing the latest tweets from Lilly fans using the hashtag #buymelilly. #emailmarketing #retail #socialmedia #holidayemail

Lilly Pulitzer added real-time tweets into this email to show the conversations shoppers were having around The Endless Summer Sale, using the #lillyonlinesale hashtag. #emailmarketing #socialmedia

Lilly Pulitzer used video in email to give a behind-the-scenes look at of the making of a new print. The video played directly in the inbox, and automatically adjusted to show an animated .gif or video still when necessary. #video #emailmarketing

Lilly Pulitzer's October edition of "The Monthly Juice" newsletter included two deep-linked pre-populated tweets. With a single click, recipients could prompt Twitter to open on a desktop browser, mobile browser, or mobile app if detected as installed. A tweet with a quote or the #lifesaparty hashtag was auto-populated and ready to send. #emailmarketing #socialmedia #retail #marketing

Lilly Pulitzer encouraged subscribers to shop new arrivals at their closest store by including a real-time local map in this email. #emailmarketing

The call-to-action in this holiday email from Lilly Pulitzer completely changed if the recipient opened it after Cyber Monday when the special offers had passed. #emailmarketing #holidayemail #retail #realtime

Lilly Pulitzer made it easy for subscribers to let their networks know what's on their wish lists this year by including a pre-populated tweet with the #buymelilly hashtag in this holiday season email campaign. Subject line: Chic chit-chat. #emailmarketing #socialmedia #retail #holidayemail

As shipping time became more limited approaching the holidays, Lilly Pulitzer encouraged shoppers to order online and pick up at the closest store location by including a real-time local map and store address information in this holiday email. #emailmarketing #retail #geotargeting #holidayemail