My students last year loved having whole class journals to write in. They had a chance to write in them during Work on Writing, and a chance to read them during Read to Self. I made up a new set of 8. At the moment they are pretty plain covers, but once a student writes in it they have the option of choosing a sticker from my collection to place on the front cover. The stickers show me how many kids have tackled each topic.
Writing their friend's names. Even kids who "don't like to write" love to write their names!