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Bassett's 'Jelly Babies' are a type of soft confectionery that are shaped as babies in a variety of colors. Jelly babies were launched by Bassett's in 1918 in Sheffield as "Peace Babies" to mark the end of World War I. Production was suspended during World War II due to wartime shortages. In 1953 the product was relaunched as "Jelly Babies". In March 1989 Bassett's were taken over by Cadbury-Schweppes.