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The apostrophe is correctly used. "It's" is referring to life, so "fullest" would belong to life...it is proper to use an apostrophe for both the "it is" contraction as well as possessive pronoun
Noooooo! It's means "it is"! "Its" is the possessive. Geez, people. This is not a difficult concept.
Oh Samantha..... that's not right.....
Well, Trish, I mean... if you follow the regular rules for apostrophes, it's easy to become confused. :) Of course we can't follow consistent rules. If we did, we wouldn't be speaking English!
It's not confusing: its wrong is someone's version of right!
I don't know, are there?