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Exaggeration and humor to show benefit.

Exaggeration and humor to show benefit.

...Even better as a series.

clever. Image within typography to illustrate the benefit.

I could see this happening

Clever Science World ads.....interesting too.

How do you use visual metaphor to illustrate a product/service benefit? Sears Optical: Lynx

Arizona-based design stu dio, Tunnel Bravo, has designed a series of fun posters for East Valley Children’s Theatre...very nice.

How do you use visual metaphor to illustrate a product/service benefit? Sears Optical: Eagle

The Psychology of Color – I♥Infographs