Once you decide to bring your business online, there are certain things that you need to be doing to be effective in your new venture. Simply creating a website or blog, putting it live on the web, writing a few articles and thinking that is all that needs to happen for you to have success is being delusional. The chance of reaching success that way is so low that I can’t even begin to give you any figures. There is much more that you need to learn and implement. More: bit.ly/PyUWxy
"Catch the fish with headlines. Headlines advertise your posts — if they’re not very good, you will be by-passed. You can have amazing content, but if the headlines suck, you’ve got nothing. You can’t read a book by it’s cover but the reality is that the cover catches the fish."
Quite a list of benefits, don’t you think? Facebook is different. On Twitter, tweets go by fast and don’t last very long. Facebook’s posts remain on streams much longer. Keep posts and offerings balanced in conversation so you’re not all promotion. Your goal is to create a place for feedback and dialogue. Help, suggest ideas: yes, even criticize! Just remember that your goal is not just to push information (like you do on your website); you need to ENGAGE your fans and potential customers.