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In the late nineteen-forties, Alex Osborn, a partner in the advertising agency B.B.D.O., decided to write a book in which he shared his creative secrets. At the time, B.B.D.O. was widely regarded as the most innovative firm on Madison Avenue. Born in 1888, Osborn had spent much of his career in Buff...
Andy Schwei
Andy Schwei • 2 years ago

"Groupthink: The brainstorming myth" by Jonah Lehrer

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