How do They Create the TED Experience? The TED philosophy, according to Lara Stein, the Founder and Director of TEDx, consists of one sentence, “it’s about simplified, authentic storytelling.” Which seems to fit well with its mission of, “ideas worth spreading”. Combine both with a remarkable TEDx organizer and speaker and you get the 18 minute presentation equivalent of a Hollywood blockbuster.
You might think their success has to do with the quality of the speakers, and that’s partially true, but the main reason extends much deeper. It includes a certain X factor that you never see on camera or while sitting back in the auditorium. For me the ‘x’ factor in TEDx truly are the organizers. F...
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