I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower
Where most marketers have a tendency to overcomplicate digital applications, AmEx views any potential program through the eyes of the user. The key to making Twitter Sync work, for example, is that "it all happened within a tweet --
Nor is it just social media plus. Social business is an important step in the evolution of how business is done and it has many, many facets.
This explanatory infographic shows all the routes business has travelled in order to become more social. Yes, it’s about social media but it’s also about values, customers, collaboration, involvement and engagement.
The infographic illustrates many strands coming together to change business. It also puts social media in a new context, a preparatory stage to a more values-driven relationship with customers and employees.