Where most marketers have a tendency to overcomplicate digital applications, AmEx views any potential program through the eyes of the user. The key to making Twitter Sync work, for example, is that "it all happened within a tweet --
The question: are these enterprise clients really the future of mobile social in the workplace? Or are today's consumer services now too popular and too pervasive to be supplanted? As we have seen with the Bring Your Own Device revolution, workers do not like having tools they do not like shoved down their throats. To succeed, enterprise clients will have to be as powerful and comfortable as the best consumer services.
How to use the Social Media Lifecycle: The key steps that get you from monitoring to decision, action, and results Best practices for monitoring, analytics, engagement, reporting, and collaboration, modeled after the most successful brands in social media What Social Media ROI is, how to think about it, and ways to measure it
Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my upcoming book, Stand Out Social Marketing: