We are hyper-connected today, and there are real metrics to showcase. Just look at the counts. Whether it is connections in LinkedIn, people in Google+ circles, followers in Twitter, or likes in Facebook, there are numbers to track. Dig below the surface though. Do we find collaboration in those connections?
Be a creative writer Have an eye for great visual content Understand the power of social media for engaging with consumers Live by the rules and best practices of email marketing Be Dedicated to tracking and measuring all marketing efforts Enjoy using analytics tools to understand data and visualize trends Be a budgeting maven Never stop looking for new tools and resources to understand consumers
This is the leading edge of a sizzling tech trend: the emergence of a new category of social-media systems designed expressly to boost workplace productivity. IBM, Oracle, SAP and Salesforce.com — and a raft of start-ups, such as Doximity — are developing and promoting these new social-media systems for the workplace. Given big corporations' resistance to change, the proving ground for social-media work tools has been unfolding mostly among small and midsize businesses, so-called SMBs, those wit