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Visual Marketing is a growing trend, one that can be especially beneficial to place branding. Destination branders/marketers should consider the power of using #Instagram.

brand video, infographic

Twitter Infographic: 10 reasons people follow brands on #Twitter #branding

Treat Place Branding as Change Management, Not Design. (Soydanbay) The success rate of a place branding project is less than 15%. Most place branding initiatives are prematurely ended within a year of introduction. If we insist on treating place branding as a visual exercise, then we would state that the logo is the key deliverable. But for a place branding project to be successful, the focus should be on engagement, not design.

SOCIAL MEDIA - The Power of #YouTube for Brands - #SocialMedia #Infographic.

Visuals provide a chance to pair your brand with a story, with a personality, with a soul. Photos infuse your brand with life and crowdsourced photos infuse your brand with your target market’s lifestyle. [infographic]

Fab Five Food and Fast Food Brands on YouTube, Instagram and Vine