Treat Place Branding as Change Management, Not Design. (Soydanbay) The success rate of a place branding project is less than 15%. Most place branding initiatives are prematurely ended within a year of introduction. If we insist on treating place branding as a visual exercise, then we would state that the logo is the key deliverable. But for a place branding project to be successful, the focus should be on engagement, not design.
Brand Storytelling: How to Connect Though Visual Media. Now that brands have the ability to share images and videos more widely than ever before, it’s time to tell our stories and connect with our customers through visual (and social) media. Principles that can and should be applied to Place Branding.