Come on in! Join Pinterest only takes like a second or so.

More like this: the challenge, destinations and sense.
Visit Site
Rob Wolfe
Rob Wolfe • 12 weeks ago

The Challenge of Creating a Sense of Place with a Brand (by John Kerswell). Communicate a feeling. What’s the spirit of the place? What vibe can you expect once you get there? How will it change the way you see the world? Some of most iconic destination brands have been built around attitude. Create a single message that every story to tell can ladder out from. But you must do it all in a distinctive way. #placebranding #placemarketing

Also on these boards

Related Pins

brand video, infographic

Twitter Infographic: 10 reasons people follow brands on #Twitter #branding

Treat Place Branding as Change Management, Not Design. (Soydanbay) The success rate of a place branding project is less than 15%. Most place branding initiatives are prematurely ended within a year of introduction. If we insist on treating place branding as a visual exercise, then we would state that the logo is the key deliverable. But for a place branding project to be successful, the focus should be on engagement, not design.

SOCIAL MEDIA - The Power of #YouTube for Brands - #SocialMedia #Infographic.

Visuals provide a chance to pair your brand with a story, with a personality, with a soul. Photos infuse your brand with life and crowdsourced photos infuse your brand with your target market’s lifestyle. [infographic]

Fab Five Food and Fast Food Brands on YouTube, Instagram and Vine