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Rob Wolfe
Rob Wolfe • 7 weeks ago

The Challenge of Creating a Sense of Place with a Brand (by John Kerswell). Communicate a feeling. What’s the spirit of the place? What vibe can you expect once you get there? How will it change the way you see the world? Some of most iconic destination brands have been built around attitude. Create a single message that every story to tell can ladder out from. But you must do it all in a distinctive way. #placebranding #placemarketing

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