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PPC (Pay Per Click ) is online advertising technique used to achieve direct traffic to your website in which advertisers make payment to publisher when an ad is clicked. PPC advertising is done to make your websites more visible on search engines . PPC is the stress free way of advertising on internet.
Since the invention of television in the early 1920s, advertisers have used technology to bring brand awareness to millions of people. However with the rise of the Internet brands are now finding more flexibility in online channels with lower costs. Here is an infographic about online advertising over the next four years created by Column Five. Online advertising overtakes TV in 2016.