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Much of the growth in marketing spending will be directed to online efforts, spending for which was expected to climb 12.8% over the next year.  But throwing money at digital marketing without understanding the relation between online  brand experience and conversion is just wasting marketing dollars.

Why do consumers unlike brands on Facebook?

Things That Happen Online Every 60 Seconds.

Online testing Essentials

social media marketing and then have to consistently justify why you spent the money there you need to show how social media is a key part of your brand experience.  Social media is not an amplifier for the brand it’s quite the opposite, it is an amplifier for consumers to tell you how your brand relates to their lives and whether they have time to really listen to what you’re trying to “sell them”.

Chart showing the number of consumers and marketers that have 'liked' a brand or product on social media.

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About half of brand advertisers and agencies polled in North America believed that, out of the major advertising channels, the one most appropriate to align with online video was TV. Forty percent, though, said online video should be more aligned with display advertising, and 11% said “neither.

The rise and fall of online empires

Non-Profit Communities Online [infographic]

With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+.