The Brandsphere expands the media landscape from Paid, Owned, Earned, and Earned Media (P.O.E.M) to now include Shared and Promoted. Why? Because like "social" media, these new channels require a new philosophy and approach.
Over the past few years, my team and I have had the pleasure of working with social media author and expert Brian Solis on a number of infographics, including The Conversation Prism and The Twitterverse, which we have updated each year. So it’s with great pleasure that we’ve partnered up again [...]