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3 Ways PR Pros Can Use Game Dynamics to Stand Out

"Keep Tracy Morgan's name out of headlines," would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan's injuries were caused by his failure to wear a seatbelt.

10 tips for telling a good story on social media.

There's no telling if Ello—or any other social media network—will ever unseat Facebook in mainstream popularity. But pronouncements like Ello's stand against data trafficking will certainly help its case, especially amongst jaded Facebook abandoners.

Apple hit back hard against accusations that its iPhone 6 Plus bends. How would you handle complaints against one of your products?

4 SEO Tips to Maximize the Impact of Your Content

Baltimore Ravens owner Steve Bisciotti's choice of "big fail," a tired phrase often used in memes, to describe the major flaw in his organization's handling of the Ray Rice controversy was a cringeworthy moment. Here are 7 other phrases, clichés and jargon to avoid in your public speaking or writing.

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business.

10 Larry Ellison quotes for business-savvy communicators.

Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store.

Andrew Bowins of MasterCard shares tips on what to include on your measurement dashboard.

A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust.

Did CBS take the low road by canceling Rihanna at the Ravens opening game?

8 Key Organizational Benefits of Having Social Employees

After Apple CEO Tim Cook introduced two new iPhones and the Apple Watch, he was joined by U2 and announced that the band's new album had been pushed to over 500 million users via the cloud.

As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email.

Nobody wants to work with someone who is always too busy for a quick informal chat or who appears to have little interest in helping out with any aspect of the business that doesn't make his/her job easier.

What PR pros can learn from Joan Rivers.

The Difference Between Marketing and PR? It’s All in the Inflections

This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the "My Ultimate Bucket List Campaign."

4 Key Elements of a Crisis Communications Team.

The Internet lost its collective mind this weekend, when a massive cache of celebrity nude photos was leaked.

NFL finally gets one right with PR.

Even if you're not seriously considering looking for a new job, it's probably a good time to at least add some updates your résumé.