PR News' Articles
Stay informed of the latest #PR trends and PR-related news stories!
Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.
Marketing, Small Business, Bad Pitch, Social Media, Public Relatable, Pr Pitch, Socialmedia, Infographic, People
Dr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: "What is your biggest question for me?" and promising to respond to his favorites.
As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives.
Publishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices.
For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers.