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There are ways to go about making your day at the office a bit more calm. Try incorporating these tips into your daily routine and you'll see a reduction in pressure and tension.

Twitter in the wrong hands can be a terrible weapon that can lead to a PR disaster.

2 Essential Qualities of Successful Social Media Strategists

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.

Your communications team should have a comprehensive crisis-management plan in place that includes key items for message development.

Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.

8 Questions to Ask to Determine If You’re Producing ‘Quality’ Content

PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York's Grand Hyatt.

PR News Announces 2014 Platinum PR Awards Finalists

Thanks to a deal struck between Lands' End and Condé Nast, loyal Lands' End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei.

Here are some tips on how to find and create shareable visual content for your brand .

Learn important tips for optimizing social media content for search.

In what's known as the "Ice Bucket Challenge," participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS.

3 Tips for Writing a Catchy Lede

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis.

Just in! Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it's not that cut and dry.

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.

Some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.

As part of its #TDThanks campaign, TD Bank installed "Automated Thanking Machines," modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week.

The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns.

Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service.

Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told.

Last week's stellar earnings report for Facebook is a reminder that the social media platform is still relevant, and you to be engaged.