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A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust.
After Apple CEO Tim Cook introduced two new iPhones and the Apple Watch, he was joined by U2 and announced that the band's new album had been pushed to over 500 million users via the cloud.
As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email.
Nobody wants to work with someone who is always too busy for a quick informal chat or who appears to have little interest in helping out with any aspect of the business that doesn't make his/her job easier.
This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the "My Ultimate Bucket List Campaign."
Even if you're not seriously considering looking for a new job, it's probably a good time to at least add some updates your résumé.
When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.
Pinterest, the world's fourth most popular social media site with over 40 million active users last month, is getting serious about analytics.
There are ways to go about making your day at the office a bit more calm. Try incorporating these tips into your daily routine and you'll see a reduction in pressure and tension.