PR News' Articles
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In what's known as the "Ice Bucket Challenge," participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS.
Just in! Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it's not that cut and dry.
Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.
As part of its #TDThanks campaign, TD Bank installed "Automated Thanking Machines," modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week.
Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told.
Last week's stellar earnings report for Facebook is a reminder that the social media platform is still relevant, and you to be engaged.