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PR News' Articles

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PR News' Articles

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The "I Can Be" series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage.

Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.

Inga Starrett of Weber Shandwick shares tips on creating a PR measurement dashboard that proves your strategy.

Tips for writing content that will be found on the Web.

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications.

Professional communicators in charge of digital walk a fine line between optimizing their Web pages for search and inviting Google's wrath by attempting to game the system. Keep these three quick tips in mind when trying to improve your ranking on Google.

Lori Russo of Stanton Communications shares some thoughts on how to pitch journalists on Twitter.

According to a Financial Times report, "Facebook at Work" will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better.

Al Roker's 34-hour Rokerthon makes for an easy PR win.

Infographic: How Do PR Pros Use Social Listening Data?

Dr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: "What is your biggest question for me?" and promising to respond to his favorites.

11 Media Pitching Tips for PR Pros

Comings and Goings: here's a look at new assignments for some notable names in public relations for the week of November 10, 2014.

Laundry Detergent Pod Makers Caught in Tumultuous Spin Cycle

10 tips for achieving work/life balance.

Memo to PR Team—We Want Our Own #alexfromtarget

Jennifer Mesenbrink of Motorola Solutions shares tips on making social media content likable and shareable.

As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives.

Tips for getting a better ranking on Google.

Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

Here are some basic rules for creating engaging messages on social media.

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics.

Publishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices.

For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers.

No Apologies in PR Council Rebranding