PR News' Articles
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Two debut Hachette authors are enjoying the "Colbert bump," a phenomenon already known in the publishing world whereby books written by authors who appear on "The Colbert Report" see an increase in sales.
Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways.
Delivering bad news to your company—especially news as bad as Microsoft's impending layoffs—is never easy. How can you best communicate this type of news to your company?
Comcast is currently getting a thorough lambasting after a recording of a terrible customer service call was uploaded to SoundCloud. It certainly won't help negative public perception of the brand.
For all the planning, sometimes SEO strategies don't work. What can you do when you have done your SEO homework but still aren't seeing the results you're looking for?
George Clooney's public lambasting of a news source that many already regard as untrustworthy is surprising. But his decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win.
Sports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion.
3 Questions PR Pros Should Ask Before They Hit ‘Send’ on That Media Pitch
The Fourth of July is typically a relaxing holiday, but there's an elite group of under-the-radar PR pros whose workload shifts into high gear just as the rest of us are heading to the beach.