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50 Tips for Free Publicity

DIY free publicity and PR can build your company's profile, help you rise to the top of the search engines, make you more credible, and help you become the go-to expert for national media. Use these self-promotion tips to get publicity in newspapers, magazines, TV and radio. Learn how to work with bloggers & online journalists. Publicity expert Joan Stewart shows you how to launch & manage a PR campaign. Each tip links to The Publicity Hound blog and more do-it-yourself promotion advice.

DIY publicity, marketing and promotion are a lot easier when you don't have to keep typing the same things---like your bio and answers to frequently asked questions--over and over again. ShortKeys and Clipmate are inexpensive programs that let you "assign" just a few key strokes to entire paragraphs of type. Also use this as a shortcut for remembering website addresses, logins and passwords. #macrosoftware #macro #timesavingtips

Cause marketing means telling your story through someone else, or someone else's event. American Textile Company piggybacked onto a marathon sponsored by Team Red, White and Blue in Pittsburgh. It donates 25 cents from every pillow sold to the nonprofit. And it staged a successful media event that generated fabulous publicity in local newspapers, on radio and TV, and online. #causemarketing #freepublicity #specialeventpr

A media kit is a collection of marketing materials you'll need for the product, service, cause or issue you are promoting. A media kit is especially important if you have published a book because it makes it easy for a variety of audiences, like journalists, to report on it or promote it. Yet many authors are confused about what goes into the kit. If you've written more than one book, you should have one media kit for each book. #mediakit #bookmarketing

Free publicity ideas and examples are all over this board. You'll find publicity examples for newspapers, magazines, TV and radio as well as ideas on how to get known on social media sites or online news sites. Each pin leads back to The Publicity Hound's blog where you can read more about that idea. Have fun with free publicity. Come back here and share the coverage you've received. #freepublicity #publicitytips #publicityexamples #pr

50 Tips for Free Publicity

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1. Google indexes your content shared in public Communities almost immediately. 2. Because Google’s new search algorithm favors it, content on Google+, including within Communities, dominates Google search more than other social network. 3. If you have created Google Authorship and linked your #Google+ profile to content you create, your avatar will often show up in search results and call attention to your content. This includes content shared in public #Google+Communities. #GooglePlus

How to Use Google+ Communities to Connect with Influential People

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34 tips on how to save time and money on PR, publicity and social media are yours in this free ebook. The tips are the very best excerpted from the popular ezine, "The Publicity Hound's Tips of the Week." This year's ebook features a wide variety of free online tools to help the DIY promoter. You'll find tools for press releases, photos and graphic, media contact information, slogans and taglines, contacting #bloggers and #journalists, and more. #freepublicity #pr #publicity

Your #Google+ hovercard shows up in almost two dozen places online, and it lets you put your best foot forward--in only four lines of text. Instead of listing the college you attended, tell people how you help them. Instead of listing the name of your company, give your website address. I walk you step by step through the process of how I changed my #hovercard easily to make a great first impression. A better hovercard means more people will add you to their circles and read your content.

If you're launching a book or introducing a new app, pitch bloggers who do product reviews. Cision has published its list of the Top 50 New Product Review Bloggers, a great starting point, and we've added three book reviewers, too. But don't just click on the name of a blog and start pitching. Do your research so you know your product is a perfect fit with their topic. These 7 tips that will help you pitch with confidence and get free publicity. #productreviews #bookreviews

How to Pitch the Top 50 ‘New Product Review’ Bloggers

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#YouTube is your very own TV channel that can bring you new traffic, new fans and new customers. But it’s hard staying on top of all the changes Google is making to the world’s No. 1 video site. Jeff Johnson’s brand new, “completely updated for 2014″ set of free Cheat Sheets for YouTube (I'm an affiliate) is hot off the press! He also created a new 2.0 version of the training video. It reveals the 15 quick, easy ways to grab more free traffic from YouTube. Limited time only! #videomarketing

Free cheat sheet: 15 ways to pull more YouTube traffic

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Corporate and nonprofit sponsors partner with authors, speakers and experts because it cuts down on their PR costs, gets those organizations in front of new audiences, and injects your new ideas into their marketing plans. A corporate sponsor promotes you when you speak in front of large audiences on their behalf. That means they're paying for your PR. And because you have a big name behind you, the media are more inclined to interview you. #corporatesponsor #nonprofitsponsor

How to get a corporate sponsor, even in a rotten economy

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The Emotional Marketing Value Headline Analyzer tell you, within seconds, how well your headline or email subject line appeals to someone's emotions. This fun, free tool also assigns a percentage grade to your #headlines. Use it for blog posts, articles, your website, sales pages, pitches to #reporters, White Papers, and even the outside of envelopes on direct mail pieces. #writeheadlines #howtowriteheadlines

Write punchy headlines using this free, easy tool

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  • Joan Stewart

    Alisha, readers of my newsletter loved this tip. It's one of the best 3 free tools I've discovered this year.

  • Jason Luntz

    I came across the Emotional Marketing Value Headline Analyzer a while back but could never remember the link. Thank you for sharing this and all your other great tips.

  • Joan Stewart

    So glad I was able to remind you of this fabulous tool, Jason. I love it.

Podcasting is one more way to generate publicity because you'll find a group of people who don't necessarily want to read your tips, or watch a video. They want to listen while commuting, working out or walking the dog. Podcasting is the same as creating your own radio show. But unlike traditional radio, it's far less expensive, and it can reach far more people because it's online. #podcast #podcasting #radio

Promote Your Podcast for Free Publicity 15 Ways

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Newsjacking is a technique you can use when you don't have news of your own to share, but you want to generate free publicity by offering an angle or commentary on a breaking news story. An excellent example is the controversy in which schools throughout the U.S. sending "fat letters" to parents informing them of their children's Body Mass Index. #newsjack #newsjacking #publicity

Publicity op: Comment on schools sending ‘fat letters’

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Every time you send an email promotion, or write an article, marketing copy or a blog post, refer to this list of The 14 Most Powerful, Effective Words in Marketing and Publicity. Jeanne Hopkins and Jamie Turner included them in their book Go Mobile. Whether they're used in press releases or article headlines, they make people pay attention, keep reading, click and maybe even buy. Please comment and tell me what other words you would add to this list. #copywriting #headlines #emailmarketing

The 14 most powerful words in marketing and publicity

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It's one of the most basic tools in your publicity toolbox, and people have been using it for decades to get free publicity in national and broadcast media. It's the tips list, or tip sheet. Example: "9 Ways to Convince Your Kids to Take a Nap." #Journalists love these tips lists, and the lists are perfect for sharing on social media. Content creation has never been easier. #PR pros, #publicists and DIY self-promoters can learn to create them correctly. #tipslist #tipsheet #contentmarketing

How tips lists can get you major stories in top-tier media

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Social Buzz Club is a content sharing site whose members promote each others' content. It has three levels of membership, including a level for free. It will get your content in front of new audiences, and that will push more traffic to your blog, website, YouTube channel, etc. A fabulous free tool for free publicity--for anyone who needs to be viewed as an expert and have increased visibility. It also helps you form strategic alliances with other #bloggers #sbc #socialbuzzclub #contentmarketing

Social Buzz Club promotes your blog and videos for free

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If you've resisted shooting video for your business because you don't consider yourself a techie, help is on the way. Mike Stewart an iPad and a $5 app to shoot good-quality video, add 3D and music during the editing, and upload it to YouTube. Register to watch the replay of a webinar I hosted with Mike, at your choice of times and dates, on how to shoot and edit video on the iPad. Go to www2.onlinemeetin... #ipad #youtube #videomarketing

Make killer videos with nothing more than an iPad

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Professional organizers and others in occupations that are visual should consider a wide variety of online promotion tools that will provide free publicity for their small businesses. Pinterest, Vine, Instagram, Skype, guest blogging are some ideas. Online visibility is easier with these tools, whether you are pitching traditional media or building a following using social media. These tools help consumers identify you and talk about you. #napo #professionalorganizers #videomarketing

7 online promotion tools for professional organizers

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Many #journalists and #bloggers are relying on Skype for interviews, even print media. Their newspapers and magazines want video to go along with the printed article, so they can post the videos at their websites. That's why your pitch will be more enticing if you offer a Skype interview. Or, offer Skype interview as an "extra" to accompany the larger story about you. #skype #interview

  • Cynthia Mosser

    And when you Skype, make sure you edit your background to make it visually pleasing.

  • Joan Stewart

    Cynthia please explain. What do you mean "edit your background."? Do you mean move all extra junk out of the way, or is there some techie tip you can pass along on how to make the background look better than it really is?

  • Kathy Lovin

    I always make sure that whatever may be in view of the camera in my environment. I'd say that's editing my background!

  • Kathy Lovin

    I meant - whatever may be in view is appropriate for the audience!

  • Joan Stewart

    Got it. This is always a challenge for me. Thanks for clarifying.

One way to increase the chances of having #journalists write an accurate story about you is to ask for a "fact check." They simply read the facts in their story to you after the story is written and before it's printed, and you can correct any errors. Also ask them to read direct quotes back to you. Not all journalists will agree to do this, but it's worth it to ask, particularly if the story is about a sensitive topic. Read more about asking for a fact check. #accuracy #journalism #reporting

Ask journalists to ‘fact check’ stories about you

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Publicity and #PR people should make #Quora a part of their clients' PR campaigns. Answering questions on this site helps you promote your #expertise, enhance your credbility, and become the go-to source in your industry. And because #journalists search this site frequently while doing research, they might see one of your impressive answers and contact you for an interview. You can also use Quora to ask questions, too.

Build your expertise, meet CEOs on Quora.com

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Generating national publicity is easier if you can tell a compelling story, whether you're pitching it to CNN or writing a simple press release. This is especially important if you want publicity for your nonprofit. Publicist Michelle Tennant Nicholson, Chief Creative Officer for Wasabi Publicity, used a gut-wrenching story that tied into her client, Landmark Education, and ended up on Soledad O’Brien’s show on #CNN. Use her techniques and pitching tips. #nonprofitpr #landmarkeducation

Need national publicity? Master the art of storytelling

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If you'e lucky enough to get national publicity, even if it's a short mention in a story in a big newspaper like USA Today or the New York Times, let your local media and alumni magazine know. Your national publicity is news, and if the smaller publications don't write an article, they might print a short news item or your photo. Make sure you link to the big news story, or to a TV clip of your national publicity, from your online pressroom. #alumnimagazine #weeklynewspaper

Let your local media know about major publicity hits

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Doing publicity for your special event? Regardless of how hard you've worked promoting it, don't even THINK about breathing a sigh of relief when you see a gaggle of #reporters, TV camera people and #bloggers at your event. The care and feeding of the media that day can determine, to a large extent, what kind of #publicity you receive. Here are 7 tips. #eventpublicity #eventpr #eventpromotion

Local Chamber of Commerce Ambassadors get mountains of free publicity, particularly in weekly newspapers. These goodwill Ambassadors appear frequently at ribbon-cutting events, open houses, parades, grand openings and other events where local newspapers and TV stations can be found. A great way to become known quickly in your community and get some free publicity. #chamberofcommerce #storeopening

  • Bea Vanni

    Joan, you've got the best tips!

  • Joan Stewart

    Bea, thanks for stopping by. Please repin them so your followers can enjoy them, too.

  • Norma's Bath

    I"ve not been in the chamber for many years. I may go back. thanks!