Online Marketing is the promoting process of a product or service over the internet. It comprises various types of marketing such as Search Engine Marketing (SEM), Email marketing, Display Marketing, Social Media Marketing, Referral Marketing and Affiliate Marketing.
The new era of Internet has transformed the way in which marketers engaged with their target market, mobile marketing, and the emergence of smart phones have added a new dimension to the online arena. With the remarkable increase of cell phone and smartphone usage around the world, it’s pretty clear to say that if you aren’t using mobile marketing, you’re missing out on a huge potential revenue stream!
Local and Social: Increase Visibility across the Web - The essentials of Search Engine Optimization are highly important to perform well in Local Search and Social Media. For local businesses looking to increase their online visibility, combining search engine optimization (SEO) with social media marketing can create a powerful mix that will help grow your business in the long run.
Google Search Renovation! Google is planning to renovate its ‘Search’ with a drastic makeover, in order to provide more relevant and direct answers to the queries of the users. Until now, the search giant Google has been showing the results of a ‘Query’ in its search, based on the ‘Words’ in the related websites.
Usually, people spend hundreds and thousands of money on SEO, for their website to rank on top in Google. They even succeed in doing so, but the traffic to their website does not seem that high, as they desire. As a part of their analyzing they found out that their conversions, sales and ROI is being affected due to low traffic.
In organic search optimization, the most crucial factor is link building. Furthermore, within link building factor there lays the concept of link authority. The links that are differentiated on the basis of the authority they carry are known as Authority Links.
SOPA is an anti-piracy bill that aims to crack down on copyright infringement by restricting access to sites that host or facilitate the trading of pirated content. SOPA bill has been introduced to the House of Representatives in October and has received much attention and debate in December.