Labzeus Promotional Mailer
In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.
The Zing! logo / brand style was created with the tagline "Add a touch of Zing to your cooking and a splash of colour to your kitchen.". In order to add perceived value and desirability to the product each item was characterised by the use of a speech bubble stating "I'm a ...." incorporated onto the packaging to use personification as a unique marketing tool.