This is a style of lettering common during the 1920s–50s. It’s typified by a simple, almost modular construction of even strokes and rounded corners on a rectangular grid (think pipes!). Sign painters and makers often used this style as it was easy to learn and quick to produce. Flat- or round-topped ‘A’, ‘M’, and ‘N’s are common in gas-pipe lettering. Sometimes strokes end at a jaunty angle, but mostly its fairly straightforward. Gas-pipe style fonts: http://j.mp/ZyI1zT
Vintage 1955 56 Radio Phono Fernseh Katalog Blaupunkt Siemens Krefft | eBay
Jack Dempsey's, New York 1967 | Flickr - Photo Sharing!
1948 ad for Heart’s Delight Juicidrinks (via File Photo) | Flickr - Photo Sharing!
Emil Sick’s Select Beer by Stewf, via Flickr Just acquired this mid-century sign. Back tag reads “The Photoplating Co., Minneapolis”.
Title page of “Shadow Type: Classic Three-Dimensional Lettering”