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Aussie IKEA store has a "nursery" for men to amuse them while their women shop. Stereotyping, but it keeps couples in the store longer -- good retailtainment.

Analysis of retailtainment vs. brand experience

Bud Light Retailtainment by kendalkinggroup, via Flickr

Richard Petty on tour for retailtainment wow!

In-store events in a digital world -- insights from Retail Week

A candy bar (like a salad bar but with candy) for a sweet store event.