10 Great Ideas to Increase Store-Based Retail Traffic
Aussie IKEA store has a "nursery" for men to amuse them while their women shop. Stereotyping, but it keeps couples in the store longer -- good retailtainment.
Sometimes retailtainment is about a concept, not an activity, as at the Man Cave.
The 1980’s Consumer spending was on the rise, and Downtown was the place to be if you were in need of some retail therapy. Various events, some of which we still enjoy today, drew people downtown for great deals and family fun. These annual events included, but were not limited to: parades, Crazee Days festivities, a Downtown Hoedown Arts and Crafts Fair, Classic Car Cavalcades, and the Christmas Tree Lighting Ceremony.
Before malls, downtown shopping areas had special community events to lure shoppers. Early retailtainment.
Inaudible frequencies trigger smartphone in retail stores.
Pepsico uses branded games for retailtainment. Easy to set up, fun for all ages.
In-store samples can't miss.
In-store chalkboard lists in-store events for customers.
Mall of America excels in the style of retailtainment known as "theatricalization of point of sale."