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Our Foodpreneur Client Wine Duets - Retail Packaging is launching into specialty stores and wine shops starting in California.

he federal Food and Drug Administration gives food and beverage companies the opportunity to add a variety of Health and Nutrition Related Claims to the packaging of their products. 'High in fiber' and '0g trans fat' are examples of these claims. Recently the U.S. Department of Agriculture published the study, Introduction of New Food Products With Voluntary Health- and Nutrition-Related Claims, 1989-2010 .

What do you think about the Talenti Gelato Happier Spoons Packaging and Branding Repositioning Southern Butter Pecan?

What do you think about the Talenti Gelato Happier Spoons Packaging and Branding Repositioning German Chocolate Cake?

What do you think about the Talenti Gelato Happier Spoons Packaging and Branding Repositioning Argentine Caramel?

  • Aliona Shubin

    My favorite!

  • Taste of Crete

    Looks very upscale and delicious!

  • Domenick Celentano

    Talenti used the concept of "Just Noticeable Difference" and "Contrast"... this helps break through the "noise"... consumers experience in a complex merchandising scenario. This is part of Consumer Behavior, some more food entrepreneurs need to understand to achieve success. 2. The best way for a sender to overcome psychological noise is to: a) Repeat exposure to the message. b) Use contrast.

Talenti Gelato Happier Spoons Packaging and Branding Repositioning Mango

A simple instore POP display. Note the ovenable paperboard trays for the Babka along with enticing shelf tags

Great #packaging that illustrates how to position for first moment of truth

  • JoAnn Hines

    I'm going to look for this in the stores. If the color is as nice as the photo it will definitley stand out.

#gamification of packaging. Corona is attracting #digital natives. So much for boring # packaging #foodpreneur

One example of a new Front of Package Label Scheme. Health Claims are confusing and causing label chaos! #foodpreneur.

A new product winner at the United Arab Emirates Product of the Year 2012 event.

Recognizing a wide need for a breakfast drink for those who would potentially miss out on the most important meal of the day during their long commute to work, Product of the Year 2012 in United Arab Emirates.

United Arab Emirates Product of the Year 2012

La Vache Qui Rit Flavors at the UAE Product of the Year 2012 event. Delicious flavored portions with 3 new exciting tastes: Olive, Chili and Barbecue. Discover their savory melting texture while enjoying all the goodness of the cheese. Delight your taste buds with the mouth-watering Barbecue Flavor, enjoy the spicy sensation of the Chili, and treat yourself with the delicious flavor of freshly picked olives.