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Why Didn’t I Think of That?® Success Stories

Million Dollar Ideas and the Entrepreneurs Behind Them

What’s the latest fashion for handymen – would you believe skirts? Close! It’s actually kilts with pockets for hammers, drills and other tools. Hear how a hot summer inspired a handyman to invent the Utilikilt. - The story of Utilikilt, today on Why Didn't I Think of That? - thinkofthat.net/...

Make-up is the classic try-it-before-you-buy-it-product. So how can you possibly sell BRAND NEW cosmetics to women …online? Learn how two gals are getting rich, doing it, with Birchbox. Hear the story of Birchbox. - The story of Birchbox, today on Why Didn't I Think of That? - thinkofthat.net/...

Everyone’s heard of Hostess Twinkies. But why were they invented? And how did they get that name? - The story of Hostess Twinkie, today on Why Didn't I Think of That? - thinkofthat.net/...

Think that a big food company came up with ready-to-eat gelatin? Think again. It was a homesick Latino immigrant … who invented Lu Lu’s Desserts. - The story of Lulu's Desserts, today on Why Didn't I Think of That? - thinkofthat.net/...

This teacher’s million dollar idea made him -- and other educators -- rich. Learn about “Teachers Paying Teachers,” the online marketplace for used lesson plans. - The story of Teachers Pay Teachers, today on Why Didn't I Think of That? - thinkofthat.net/...

They saw a need -- and they wiped it away. Now two moms are making millions from kids' runny noses with Boogie Wipes. Hear the story of Boogie Wipes – kids’ facial wipes. - The story of BoogieWipes, today on Why Didn't I Think of That? - thinkofthat.net/...

You’ve probably used Phillips screws & Phillips screwdrivers. But we bet you didn’t know they saved the auto industry and helped win World War II. - The story of Phillips Screwdriver, today on Why Didn't I Think of That? - thinkofthat.net/...

Thanks to a snow boarder, music lovers and cell phone users have identical head phones. Learn the solid gold story of Skull Candy headphones. - The story of Skull Candy, today on Why Didn't I Think of That? - thinkofthat.net/...

You may have a flat panel TV on your wall. But how about live fish swimming on the wall? Learn about aquariums so beautiful, you can hang them on the wall like works of art. Hear the story of AquaVista. - The story of AquaVista, today on Why Didn't I Think of That? - thinkofthat.net/...

When this 18 year old lost a leg – he built a new one. Today, his high impact prosthetics help disabled athletes stay active. - The story of Symbiotechs USA, today on Why Didn't I Think of That? - thinkofthat.net/...

This former tour guide channeled a passion for history into a million dollar business. Now his History Factory helps corporations celebrate their past. - The story of History Factory, today on Why Didn't I Think of That? - thinkofthat.net/...

It was a million-in-one idea – and it made him a millionaire. Learn how a college student sold his website one-pixel-at-a-time creating a Million Dollar Home Page. - The story of Million Dollar Home Page, today on Why Didn't I Think of That? - thinkofthat.net/...

A pub fight inspired this world famous product -- a book to settle bar arguments. Learn why a businessman conceived the Guinness Book of World Records. - The story of Guinness World Records, today on Why Didn't I Think of That? - thinkofthat.net/...

If it cured jet lag – maybe it could do other things too! Learn how a business traveler to Thailand discovered the powerful local energy drink that became … Red Bull. - The story of Red Bull, today on Why Didn't I Think of That? - thinkofthat.net/...

Teen age anxiety inspired this million dollar success story. Learn how a Mom mixed fashion with function to create medical ID bracelets that people like to wear! Hear the story of Medical ID Bracelets. - The story of Medical ID Bracelets, today on Why Didn't I Think of That? - thinkofthat.net/...

When it comes to fashion, people will buy almost anything – even miss-matched socks! That was the joke – but what started as a joke became a multi-million dollar business. Hear the story of Little Miss Matched. - The story of Little Miss Matched, today on Why Didn't I Think of That? - thinkofthat.net/...

Ever see a wind up radio? You may have thought they were old fashioned. But a TV documentary on AIDS inspired this unique invention. Learn how an epidemic launched a quest to build the first wind-up radio. - The story of Wind Up Radios, today on Why Didn't I Think of That? - thinkofthat.net/...

It started out as a video game. Then just a little part of it became one of the web’s favorite photo sites. Learn how a couple stumbled onto the winning concept for Flickr. - The story of Flickr, today on Why Didn't I Think of That? - thinkofthat.net/...

How's this for a new soda flavor: pineapple, coconut and nutmeg. Learn how “cocktails with friends” inspired a new line of soda pop with all natural ingredients. - The story of Joia Sodas, today on Why Didn't I Think of That? - thinkofthat.net/...

Learn how an ex-Navy Seal became a millionaire by making exercise FUN. His company – FitDeck, make card games and phone apps that shuffle workout routines. Hear the story of Fit Deck. - The story of FitDeck, today on Why Didn't I Think of That? - thinkofthat.net/...

This million dollar business started with “laugh out loud cats.” Learn how Cheezburger Ink’s 60 humor websites make the world smile. Hear the story of a web company called Cheezburger Inc. - The story of Cheezburger Inc, today on Why Didn't I Think of That? - thinkofthat.net/...

This business was inspired by an old supermarket and unbreakable baby beds. Learn what led a World War II veteran to create the Toys ‘R’ Us empire. - The story of Toys "R" Us, today on Why Didn't I Think of That? - thinkofthat.net/...

After facing down cancer, this soft drink executive got creative -- inventing low calorie health drinks, sweetened with honey. Today they’re a sweet success. Hear the story of Honey Drop Beverages. - The story of Honeydrop Beverages, today on Why Didn't I Think of That? - thinkofthat.net/...

Once she was unemployed, and homeless. Today companies pay her millions to learn what they do wrong. Hear the story of Consumer Connections. - The story of Consumer Connections, today on Why Didn't I Think of That? - thinkofthat.net/...