“The goal was to communicate the tradition and the natural ingredients used for in the popsicles; this is the reason why we chose to combine handmade typography with the popsicle image. Here you can see the first three flavours but It Pops will be launching new flavours soon. At the same time we’re working with the brand identity and we will be uploading soon the visual communication and the stationery. Have a sneak peak at the packaging design for now!”
It Pops | Lovely Package
Melvita - cool use of die cut sleeve on hexagonal package - student project
Although I'm not sure what this packaging is for, the simple stylistic faces are really eye catching. The colors are bright and vivid and clearly differentiate one from another. They could stand alone but they look a lot better when in a group. By just changing the shape of the eyes, an entirely new emotion is created on each box.
Opakowania / Packaging