Mad for Mad Men Reading List
Can't get enough? Mad Men is full of references to books and The Pomerantz Business Library and Special Collections & University Archives at U. of Iowa have extensive collections to keep you reading in the world of Mad Men. Here are lists from us and from around the web to find titles.
Are you interested in identifying the real ad agencies behind 1960s automobile campaigns? Check out the Encyclopedia of Advertising.Vol. 1. The three volume set offers information on Ad agencies, company and industry campaigns, and leaders in the ad business. --UI Pomerantz Biz Lib Reference Collection: HF 5803.A3 Vol. 1
Encyclopedia of Advertising Vol 3: Part of a three volume set in the UI Pomerantz Business Library reference collection, the Encyclopedia of Advertising offers information on ad agencies, company and industry campaigns, and leaders in the ad business. --UI Pomerantz Biz Lib Reference Collection: HF 5803.A3 Vol. 3